1 in 3 in denial on environmental issues, investigating complaints


A poll of 2,000 adults found that 29% admit they are ‘in denial’ about environmental issues and hope the problem will go away on its own.

Only one in four (25%) believe shopping online is bad for the planet, despite the carbon footprint of deliveries, while just 30% believe doing laundry has an impact on the environment.

Boiling the kettle, enjoying a barbecue and running the tap were also among the activities that many do not consider harmful to the environment.

It also emerged that eight in 10 adults still do things they know are bad for the planet, with 43% saying the lack of a better alternative leaves them with no choice.

Others are unable to give up things to help the environment because the alternatives are too expensive, or they don’t want to miss out on certain experiences.

The study also found that 23% of adults admit they do more washing than necessary, while 29% don’t always do a full load.

More than eight in 10 (81%) admitted they would wash their clothes less often if they knew how much it was contributing to ocean plastic pollution.

But 31% of adults surveyed via OnePoll have a “what I don’t know won’t hurt me” attitude towards global warming and environmental pollution.

Almost half (45%) also think microfiber plastic pollution isn’t talked about because many don’t understand it, while a further 29% think it’s too complex.

According to Teresa Arbuckle, managing director of Beko plc, supplier to home appliance brand Grundig, which commissioned the study to publicize its FiberCatcher technology:

“It is important for us as a nation to understand the impact our daily activities have on our planet. Our goal is to lead by example and inspire people to take small steps from home towards a better future.

In an effort to raise awareness of microfiber plastic pollution and encourage people to take action, Grundig has partnered with the Marine Conversation Society, which works for a cleaner, better protected ocean with its Stop the Ocean Threads campaign.


1. Not recycling properly

2. Use plastic bags

3. Use plastic straws

4. Not disposing of batteries properly

5. Driving instead of walking

6. Let the faucet run

7. Wasting paper

8. Leave the TV on standby

9. Leave appliances plugged in

10. Use of certain household products

11. Booking a flight or a stay

12. Use a clothes dryer

13. Eat meat

14. Charge phones overnight

15. Using the dishwasher

16. Boil the kettle

17. Use of Technology

18. Enjoy a barbecue

19. Wash your clothes

20. Flush the toilet

Chris Price


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