More than 70% of consumers are concerned about environmental and sustainability issues, according to TWC’s “Do good, feel good” report.
The report also confirmed that sustainability concerns are already influencing where they shop – and will do so more in the future.
More than a third of consumers think shopping at convenience stores is better for the environment, according to a new report from data and digital experts TWC.
While the youngest cohort, Gen Z (aged 18-24) was most likely to “strongly agree” with this statement, overall agreement (“agree” + “ strongly agree”) was highest among those aged 55 and older.
People in the oldest age bracket were also more likely to consider themselves more concerned about environmental issues than they were three years ago.
TWC said it is “clear from the report that sustainability concerns are already affecting where consumers shop.” More than four in 10 respondents agreed with this statement – and almost half said it will have an even greater influence in the future.
Currently, consumers are unsure about the environmental impact of shopping at convenience stores, with an even split between those who agree it’s better for the environment (35%), those who disagree ( 33%) and those who are not sure (32%). .
Sarah Coleman, director of communications at TWC, said: “This is a very important issue for consumers and one that will grow in importance or become an expectation. Nearly two-thirds of consumers agreed that food retailers who don’t take sustainability or environmental issues seriously stand to lose in the future – a big caution for any business.
“Currently, we see grocery stores being well ahead of the game in demonstrating their environmental credentials and therefore convenience and wholesale need to reposition themselves as a solid choice for sustainable shopping. Of course, the key to doing this will be identifying the most relevant and important sustainability elements for their customers and aligning their communications accordingly.
She added: “There is an opportunity here to talk about the environmental benefits of convenience store shopping. For example, walking to stores (customers and staff) and collaborating with local businesses that boost the local economy. We believe this would resonate with consumers.